Maters Taters Toast is a food/livestyle blog that offers practical tips and suggestions on all things cooking and the kitchen.
In this Policy, Maters Taters Toast may refer to itself as “we”, “us”, or “our” and to California readers/consumers as “you”, “readers”, and “consumer(s)”.
- About this Policy
- Your Rights
- Consumer’s Right to Demand Disclosure
- Consumer’s Right to Request Deletion of Personal Information
- What Personal Information We Collect
- Use of Personal Information
- Sharing Personal Information
- Disclosures of Personal Information for a Business Purpose
- Your Rights Under the CCPA
- Deletion Request Rights
- Exercising Access, Data Portability, and Deletion Rights
- Response Timing and Format
- Non Discrimination and Notice of Financial Incentives
- Other California Privacy Rights
- Changes to Our CCPA Notice
- Contact Information
About this Policy
The California Consumer Privacy Act is a California privacy law that became effective January 1, 2020. It will hereafter be referred to in our policies as “CCPA”.
The privacy statements and sections present in this CCPA notice are supplemental to the privacy policy of Maters Taters Toast. This notice applies solely to website users, visitors and customers (purchasers) who reside in the State of California.
The CCPA gives California consumers added rights and privileges to protect their personal information from being used in a way that the California consumer does not agree with.
“Personal information” is any information relating to you that can be used either directly or indirectly to personally identify you. This includes an individual’s name, postal address, email address, telephone number. We may or may not collect these types of information about you. Please see the chart below for more information on what types of information we collect about you.
We are putting this notice in place to comply with the California Consumer Privacy Act (CCPA) of 2018 which went into effect on January 1, 2020.
Your Rights
The CCPA gives consumers (California residents) specific rights regarding their personal information.
You have the right to request and know what categories of information, what personal information we collect, how we collect it and for what purpose we collect it.
Consumer’s Right to Demand Disclosure
You have the right to demand that we disclose what categories of information we have or are collecting on you and also what personal information we have collected or are collecting on you.
We are disclosing the categories of information we are general collecting on and/or about you in the chart below.
As a consumer, you are free to request disclosure of your information at no extra charge to you if you make such a request no more than twice during a 12-month period.
Consumer’s Right to Request Deletion of Personal Information
Under the CCPA, a consumer has the right to contact the business that collects personal information on the consumer and request the deletion of that information.
However, there are certain limited circumstances when the business does not have to comply and delete the information. These instances include:
- To provide and complete the transaction for which purpose the information was originally collected (such as selling and delivering goods and services);
- In compliance with a legal obligation;
- To carry out and comply with another legal requirement;
- To keep it for internal use that is reasonable to the consumer.
You or a person registered with the California Secretary of State that you have authorized to act on your behalf may make a verifiable consumer request related to your personal information by:
- contacting us at policies@materstaterstoast.com .
- mailing us at Maters Taters Toast, P. O. Box 5196, San Angelo, TX 76902
What Personal Information We Collect
The following chart gives a list of the categories of personal information and whether we have collected personal information from consumers within the last twelve (12) months.
| Categories of Information | Examples | Collected |
| Identifiers | Your Name(s), an alias or unique personal/online identifier (such as user name or login name), address, email address, username, internet protocol (IP) address | Yes; We collect your first name, email address, and IP address. We collect this information through opt-in forms when offering a free resource, Google Analytics, and Facebook Pixel. |
| Additional Identifiers | Your Signature: photograph, voice, physical characteristics or description; social security number (or portions thereof); state identification card number; insurance policy number; bank account number, credit card number, debit card number, or any other financial information; medical information or health insurance information. | No |
| Characteristics of Protected Classifications Under California or Federal Law | Age (over 40) race, national origin, citizenship, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, sexual orientation, veteran or military status. | No |
| Commerical Information | including records of products or services purchased, obtained, or considered or consuming histories. | No |
| Biometric Information | Genetic, physiological, behavioral, and biological characteristics or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | No |
| Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | Yes; Through the use of Google Analytics and Pinterest Analytics, we can determine which categories our readers visit. |
| Geolocation data. | Physical location or movements. | Yes |
| Sensory Data | Audio, electronic, visual, thermal, olfactory, or similiar information | No |
| Professional or employment-related information | Job titles, location of employment or workplace; work history | No |
| Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) | Schools attended; grades; qualifications; resumes | No |
| Inferences Drawn From Personal Information | Consumer type; potential purchasing behavior. | Yes; Through the use of Google Analytics, we can determine the Affinity categories and In-Market segments of our readers. |
Personal information does not include:
- Publicly available information from government records
- Deidentified or aggregated consumer information
- Information excluded from the CCPA’s scope, like:
- health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
- personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following business purposes:
- To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a newsletter or freebie that we offer, we will use that personal information to respond to your inquiry.
- To provide, support, personalize, and develop our Websites, products, and services.
- To create, maintain, customize, and secure your email account with us.
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Websites, third-party sites, and via email or text message (with your consent, where required by law).
- To help maintain the safety, security, and integrity of our Websites, products, and services, databases and other technology assets, and business.
- For testing, research, analysis, and product development, including to develop and improve our Websites, products, and services.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to you when collecting your personal information or as otherwise set forth in the CCPA.
- To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Maters Taters Toast’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Maters Taters Toast about our Website users is among the assets transferred.
Maters Taters Toast will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Sharing Personal Information
Maters Taters Toast website may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
We share your personal information with the following categories of third parties:
- Our affiliates.
- Service providers.
- Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide.
Disclosures of Personal Information for a Business Purpose
In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
- Category A: Identifiers
- Category B: California Customer Records personal information categories
- Category D: Commercial information.
- Category F: Internet or other similar network activity.
- Category G: Geolocation data.
- Sale of Personal Information
In the preceding 12, the website known as Maters Taters Toast has not sold personal information.
Your Rights Under the CCPA
The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Users who reside in California have the right to request any of the following
- disclosure of the categories and specific pieces of personal information we have collected
- deletion of personal information we have collected from you
- disclosure of the categories of personal information we have collected, the categories of sources from which we collected it, the business or commercial purpose for collecting or selling it, the categories of third parties with whom we share it, and the specific pieces of personal information we have collected
- disclosure of the categories of personal information we collected or sold and the categories of third parties to whom it was sold
You have the right not to receive discriminatory treatment for the exercise of these privacy rights.
Requests can be submitted by you or someone legally authorized to act on your behalf by email to policies@materstaterstoast.com and via our Contact Form.
These requests can be exercised free of charge and will be addressed by us as soon as possible and always within forty-five (45) days.
Deletion Request Rights
Under the CCPA, “sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.
As per the CCPA definition, selling personal information includes disclosing information to a third party by using analytics tools, running ads or having social media pixels and plugins installed.
Users who reside in California have the right to opt out of the sale of personal information that we collected from you and retained, subject to certain exceptions.
Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
- Contacting us at: policies@materstaterstoast.com, or by
- Sending a letter to us at Maters Taters Toast, P. O. Box 5196, San Angelo, TX 76902.
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Response Timing and Format
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non Discrimination and Notice of Financial Incentives
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels.
Any financial incentive we offer will reasonably relate to the value of your personal information and will describe the material terms of the financial incentive program. Participation in any financial incentive program we offer requires your prior consent to opt in, which you may revoke at any time.
Other California Privacy Rights
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Websites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to policies@materstaterstoast.com.
Changes to Our CCPA Notice
Maters Taters Toast reserves the right to amend this CCPA Policy at our discretion and at any time. We will update our CCPA Policy at least once every twelve (12) months. When we make changes to this CCPA Policy, we will post the updated Notice on the Websites and update the Policy’s effective date. Your continued use of our Websites following the posting of changes constitutes your acceptance of such changes.
Contact Information
If you have any questions or comments about this Notice, the ways in which Maters Taters Toast collects and uses your information described above, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
- policies@materstaterstoast.com, or by
- Sending a letter to us at Maters Taters Toast, P. O. Box 5196, San Angelo, TX 76902.
Updated August 4, 2021.